When Microsoft spent $7.5 billion on ZeniMax and $69 billion on Activision Blizzard in the span of two years, the general assumption was that Xbox was absorbing the industry’s biggest franchises. This week’s restructuring, however, suggests the opposite is actually happening. NYU Stern professor and former SuperData Research founder Joost van Dreunen, writing in his SuperJoost Playlist newsletter, describes it as a reverse acquisition in slow motion, one in which the publishers Microsoft paid $76.5 billion for turn out to be the divisions best equipped to run the studios/IPs Microsoft built itself. The new structure, announced alongside another 268 layoffs […]
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