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Xbox CEO Asha Sharma Pointed to Record Minecraft and World of Warcraft Forever Sales, but Circana Sees No Impact From Her Initiatives

The image shows the Xbox logo on a green background next to CEO Asha Sharma, with 'Halo: The Master Chief Collection' displayed on a monitor behind them.

Following Xbox’s continued revenue decline this past quarter, CEO Asha Sharma tried to focus on the positives (like record sales of Minecraft and World of Warcraft Forever), but Circana analyst Mat Piscatella has painted a rather troubling picture of Sharma’s sweeping initiatives: they’re having very little impact. Speaking on the latest episode of Christopher Dring’s The Game Business Show, he said: With Xbox and everything they’re doing, all of the new programs they’re putting into place… At least in the sales and engagement data that I look at, I’m not seeing that have any positive impact. The disc-to-digital program hasn’t changed their sales of […]

Read full article at https://wccftech.com/xbox-asha-sharma-record-minecraft-wow-forever-sales-circana-no-impact-initiatives/