Minutes after we reported that Asha Sharma would be dropping the Microsoft Gaming brand and renaming the division back to just Xbox, and the significance of that change, Sharma shared a new Xbox Wire blog post that not only confirmed the change, but did so much more by laying out her and Matt Booty’s plan for the next era of Xbox. In a letter sent within Microsoft titled, ‘We Are Xbox,’ Sharma and Booty, who are credited as co-authors on the letter, begin by explaining how Xbox “has always been different” since it joined the industry at the start of […]
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