Following years where Xbox’s strategy left many of its fans disappointed, the new direction taken by the new head Asha Sharma seeks to re-establish a positive relationship with its now disgruntled audiences. After sunsetting the “Everything is an Xbox” strategy, the company has launched an Xbox Player Voice initiative, a sort of digital box where fan feedback is gathered and made more visible. And the fans’ response leaves little doubt about what the community wants more than anything else: the return of exclusives. “Xbox was built off of great game exclusives, you cannot sell any consoles without a reason to buy the console compared […]
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