At what point does something stop being niche? It’s a question I found myself asking repeatedly during the Sim Racing Expo 2026 in Frankfurt. I’d say racing games crossed that barrier years ago, but the hardware has trailed behind. After spending three days at the expo, surrounded by thousands of people happy to spend a small fortune on the gear, I think it’s changing. I was one of the 29,580 attendees at the Sim Racing Expo, a little over 5,000 more than last year in Dortmund and more than double the 2024 expo. This is huge and shows just how […]
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