The Xbox Games Showcase returns to the Summer Games Fest season this year, but while the format remains the same, everything at the company has changed. With a new leadership team, led by head Asha Sharma, and the goal of reclaiming fans’ goodwill following the disastrous “Everything is an Xbox” campaign, this year’s showcase marked a sort of new beginning for the entire brand, returning to console exclusives. Official Livestream Everything Announced First-Party & Xbox Game Studios Highlights Partner & Global Developer Showcases Last updated: June 8, 2026
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