Games industry veteran Adam Boyes has spent this week at GamesBeat Next in San Francisco making a pointed argument, drawing on his consultancy’s research: the industry’s AI debate, which we’ve covered extensively over the past year, is measuring the wrong thing. The VAIA Report, produced by games consultancy Vivrato (founded in September 2024 by former PlayStation and Iron Galaxy executive Boyes), ran 101 confidential one-on-one interviews with senior studio leaders and decision-makers between April and September, primarily at studios headquartered in North America and Europe. The headline figures are stark in both directions: The median self-rating of how deeply AI […]
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