Right at the end of January 2026, the stock price of several major video game companies took a serious dive with the reveal of Project Genie, an experiment from Google that appeared capable of making video games entirely with GenAI. At least that’s how investors understood Project Genie as they demonstrated their vast knowledge of video game development by causing the stock values of Unity, Take-Two Interactive, CD Projekt RED, and Roblox to all take a temporary nosedive the moment they laid eyes on it. Anyone with slightly more knowledge of video game development than those investors, however, like analyst […]
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