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Take-Two Boss Says GenAI/AI Tools “May Help You Create Assets, But That Won’t Help You Create Hits” Like GTA

A scene from the game 'Call of Duty: Modern Warfare III' shows two characters by an open trunk under a clear sky with palm

Generative AI (GenAI) and the new wave of AI tools that have begun to filter through the video game industry continue to be a controversial topic of conversation in games. The most recent spike in controversy comes from the reveal of NVIDIA’s DLSS 5, which was an incredibly impressive reveal for some, but the cause of major backlash that already has some developers part of that initial reveal doing damage control. While there are a lot of players concerned as to how much GenAI tools will continue to influence how video games look and are developed, Take-Two Interactive chief executive […]

Read full article at https://wccftech.com/take-two-boss-strauss-zelnick-genai-may-help-you-create-assets-but-not-hits-like-gta-vi/