DICE’s Star Wars Battlefront II launch in November 2017 was notoriously hindered by the loot box scandal. The game’s original monetization scheme provided in-game advantages to those who chose to spend real money to expedite unlocks. The developers increased the rate at which players could work toward unlocks simply by playing the game. However, shortly before the release date, a Reddit user calculated that it would still take around 40 hours of gameplay to unlock a hero. This prompted a developer response from the EA Community Team that included the infamous ‘sense of pride and accomplishment’ comment, which riled up […]
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