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More Monster Energy and Omega Watches in Games Could Help Open a New Support Stream for Studios, Argues BioWare Vet

A close-up of an Omega Seamaster watch on a person's wrist next to a screenshot from a game showing several cans of Monster Energy drink.

BioWare veteran Mark Darrah, who we recently saw put out a defence of Anthem, has also potentially found a solution for the issue of video game budgets reaching unsustainable levels that isn’t just ‘hope you have a hit live service game to keep paying everyone.’ It’s a solution taken from the film industry, which basically points to something game creators like Hideo Kojima were already doing, and argues that more creators should take note. Spotted by Eurogamer, Darrah believes that game publishers and developers can help get their games made through product placement, just like the kind we saw in […]

Read full article at https://wccftech.com/bioware-vet-argues-product-placement-could-help-studios-pay-for-their-games/