Instagram isn’t going to focus on longform video because it might “undermine” the platform’s “core identity to connect people with friends,” Instagram boss Adam Mosseri says in a video. Yes, you can technically post Instagram videos to your feed that are as long as one hour, and yes, Instagram did try to push for longer videos with IGTV before shutting the app down! But now, shortform is where it’s at, Mosseri argues.
Mosseri says that Instagram’s two main jobs are to help you connect with friends and to help you explore interests “usually through shortform video.” He says that those two jobs are “symbiotic” because you might send a video that you like to a friend who might also like it.