Electronic Arts executive Laura Miele, a 30-plus-year veteran at the American publisher, was recently featured on The Game Business Show and talked about various topics, including, of course, how the publisher is using AI in its development process. Back in late 2024, EA CEO Andrew Wilson was one of the very first major gaming executives to openly state that generative AI would soon be at the “very core of business”, allowing greater efficiency, expansion, and transformation. Now that it’s been over a year and a half since that statement, when asked whether AI tools can expedite the increasingly long game […]
Read full article at https://wccftech.com/ea-laura-miele-ai-creativity-tim-sweeney/