During the EA Investor Day, which also saw the confirmation of the third installment in the Star Wars Jedi series, Electronic Arts CEO Andrew Wilson outlined the core importance of generative AI for the company’s future. Following up on his previous statement that generative AI will allow bigger and more immersive worlds, Wilson explained how EA is using this technology for its upcoming projects as part of its bid to outpace market growth through 2027 and double the audience to over a billion users. AI in its different forms has always been central to this creative journey. We all remember […]
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