While most PC manufacturers have leaned heavily into AI marketing, Dell is the first to come out and publicly admit that it will scale back the AI-focused strategy. Dell Admits That Customers Don’t Care About AI-Based Products; Pulls Back Its Efforts in AI-First Marketing Finally, someone has decided not to push “AI” down consumers’ throats. The giant tech companies were not hesitant to spam “AI” throughout their presentations, but Dell had a different approach. If you have read our CES coverage on Dell products, you might have noticed that, unlike other vendors, it didn’t slap the AI tag on every […]
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