The US console market is in real trouble, at least according to Circana’s Mat Piscatella, who reckons it hasn’t been this precarious since the early 1980s. In his breakdown of August’s US sales data, the analyst revealed that year-to-date hardware unit sales through August have fallen 33% for Xbox and 25% for PlayStation compared to the same period last year. That puts Xbox at an all-time low in the US, while PlayStation has reached its lowest point since 2013. There’s no big mystery here. In 2026 so far, the average price paid for a new Xbox console in the US […]
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