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ASUS Says Market Response to the Xbox ROG Ally Has Been ‘Extremely Positive’

Two ASUS handheld gaming Xbox ROG Ally devices, the 'ROG Xbox Ally X' with AMD Ryzen AI Z2 Extreme, 24GB memory, 1TB storage, and the 'ROG Xbox Ally' with AMD Ryzen Z2 A, 16GB memory, 512GB storage, are displayed in a modern setting.

Like many other companies, Taiwanese computer, electronics, and phone manufacturer ASUS posted its quarterly reports, and Chief Financial Officer Nick Wu spoke about the new ROG Ally products, released last month in partnership with Xbox. During the Q3 2025 investor call, Wu claimed the market response has been highly positive, and demand for these pricier devices has surprised even ASUS. As many of you know, we introduced the first-generation ROG Ally 2-3 years ago as a market pioneer. Over the past couple of years, this new category, especially within the Windows ecosystem and creating this particular new category, has proven […]

Read full article at https://wccftech.com/asus-says-market-response-to-xbox-rog-ally-has-been-extremely-positive/