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Asha Sharma is Personally Leading Xbox’s Rebrand, Says She Killed the “This Is an Xbox” Campaign Because “It Didn’t Feel Like Xbox”

Asha Sharma smiling in an indoor setting alongside a graphic displaying 'THIS IS AN XBOX' next to images of mobile devices.

Recently crowned Xbox boss and Microsoft Gaming chief executive officer Asha Sharma hasn’t really done much that we’ve been able to see – yet – but what we have seen so far, and what we’ll be able to pin on her in the future just got a little clearer thanks to a report from Windows Central. Earlier this month, the internet noticed that Microsoft had attempted to remove its “This is an Xbox” marketing campaign from existence. Trailers were taken down, posts deleted, and everywhere it could be removed, that messaging was removed by Microsoft. Now, as Windows Central reports, […]

Read full article at https://wccftech.com/asha-sharma-killed-this-is-an-xbox-campaign-is-personally-leading-xbox-rebrand/