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Major PC Brands Pivot To Enterprise Customers To Secure Profitability By Locking In Long-Term Memory Deals For 2027 As Soaring Prices Deter Consumers

Two Lenovo ThinkPad laptops with Windows 11 logo displayed on their screens are shown side by side.

Skyrocketing RAM prices have made PCs go from a value proposition to an unaffordable luxury as consumers are taking a backseat toward upgrading. As a result, brands like Lenovo, HP, and Dell suffered the brunt of the impact as their sales plummeted for the B2C category, but where there’s a crisis, there’s opportunity. According to the latest report, these companies are re-balancing their businesses toward enterprise customers while securing long-term memory supply through 2027. Computer brands reportedly only received 70–80% of DRAM and SSD supply, forcing them to form long-term agreements As AI infrastructure investment triggered a surge in memory demand, […]

Read full article at https://wccftech.com/pc-brands-pivot-b2b-long-term-memory-deals-2027/