Two separate pieces of analyst research dedicated to GTA 6 landed this week, and while they measure entirely different things, they tell a remarkably consistent story about how far the reach of Rockstar’s prized franchise now extends beyond its own fanbase. Piper Sandler Raises Its Sales Projection Again Back in June, we covered Piper Sandler’s initial projection framework, which analyzed subreddit traffic from roughly 15 major game launches to estimate that GTA 6 would sell more than 45 million units at launch. Analyst James Callahan’s new note, issued this week, pushes the already massive sales projection even further. Weekly visitors […]
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