Shortly before he was on his way out, one of the final decisions made by Phil Spencer and his regime at Xbox was to give Xbox Game Pass a massive 50% price hike. Users rushed to cancel their subscriptions so quickly and in such high droves in response that it crashed the cancel page on Xbox’s website, so it’s no surprise to hear the new strategy chief Matthew Ball admit that the company lost “millions” of subscribers due to the increase. This comes from Ball while speaking at The Game Business Live during Summer Game Fest 2026, first shared by […]
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