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‘Everybody’s Going to Have to Increase Prices’, Says ASUS Ahead of CES 2026

Two Asus ROG Zephyrus laptops, one in black and the other in silver, appear suspended in mid-air with the 'ROG' logo glowing on the silver laptop screen against a dark, illuminated background.

The air at CES 2026 is sure to feel a lot different from that in previous years. Not just because of mass layoffs, or the continued GenAI/AI push from nearly every major tech company. The memory shortage looms over everything, and its impact will continue to be felt worldwide, with prices likely to rise on all the products showcased in Las Vegas this year. It was pretty much all I could think about back on December 9, 2025, when ASUS invited Wccftech and other members of the media to a preview of what the company would be showing at CES […]

Read full article at https://wccftech.com/talking-with-asus-ahead-of-ces-2026-everybodys-going-to-have-to-increase-prices-interview/