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Hot Take: The True AI Chip Challenge for NVIDIA Isn’t from AMD or Intel — It’s Google’s TPUs Heating Up the Race

Two unidentified individuals are juxtaposed with a chip labeled 'Ironwood' in the background.

NVIDIA’s biggest competition in the AI industry, which has emerged as a formidable rival, is not currently AMD or Intel, but rather Google, which is catching up in the race. Interestingly, NVIDIA’s CEO, Jensen Huang, is already aware of it. Well, this might seem a bit surprising at first, but Google is one of the earliest competitors in the race for AI hardware, introducing their very first TPU custom AI chip back in 2016, way earlier than AMD, NVIDIA, and Intel. The tech giant introduced its newest ‘7th-generation’ Ironwood TPUs last week, which took the industry by storm and solidified […]

Read full article at https://wccftech.com/hot-take-the-true-ai-chip-challenge-for-nvidia-isnt-from-amd-or-intel-its-googles-tpus-heating-up-the-race/